BRIDGING BUSINESSES & TRANSFER PRICING SERVICES
Consultation with excellence and expertise
TASB was established with a mission to support businesses by leveraging our proficiency in transfer pricing We offer comprehensive, end-to-end solutions that aim to maximise the client’s business potential—within our areas of expertise. TASB boasts a diverse clientele, encompassing local companies, multinational corporations, a Hang Seng Exchange-listed company, and corporations with reported annual revenue exceeding RM1 billion.
Our range of services in transfer pricing compliance include Contemporaneous Transfer Pricing Documentation (CTPD), benchmarking analysis, inter-company agreements, documenting pricing policies and transfer pricing dispute management. We also understand the struggle of clients who choose to prepare their CTPD, as it requires a high degree of technical knowledge of the subject matter. We provide training, technical and consultancy services to assist clients to ensure that their CTPDs are aligned with regulatory compliance.
We offer comprehensive ESG solutions, covering from strategy and policy design to implementation, data management, and sustainability reporting. We help companies translate ESG requirements into measurable actions. Our tailored training empowers management and operational teams to integrate ESG into daily operations. With a hands-on, results-focused approach, we make ESG clear, actionable, and impactful.
We have affiliate tax professionals to provide tax advice to our clients.
Whilst Treasure Advisory is not a legal service provider, we work in association with
independent legal firms for TP audit defence and tax appeal issues.
Alycia Lee Mie Sin
Director, Principal Consultant
Alycia is a transfer pricing professional who specialises in preparing transfer pricing documentation (TPD), benchmarking analysis, pricing policies and inter-company agreements. She also provides advisory work with emphasis on aligning supporting documents with business operations to minimise inconsistent issues which may arise in a Transfer Pricing Tax Audit.
In addition to this, Alycia possesses extensive experience in due diligence of business operations and raising funds for enterprises. She excels in viability analysis, documentation, and persuasive presentations to secure funding from banks, government agencies, and investors. Alycia’s meticulous attention to legal compliance has consistently resolved complex business challenges.
Her expertise extends beyond Malaysia into countries like Thailand, Cambodia, and Indonesia. Notably, she has achieved significant tax savings for an MNC client in Cambodia, solidifying her reputation as a trusted advisor in transfer pricing and financial consultancy.
She provides public training on the subject of transfer pricing to accountants, auditors, tax professionals, CFOs, CEOs, directors and in-house training to companies of various industries.
She holds the Advanced Professional Certificate in Transfer Pricing from IBFD Amsterdam, Bachelor of Laws from University of London and Master Degree in Financial Planning from University of The Sunshine Coast Australia. Alycia is a certified & accredited trainer from HRD Corp Malaysia.
David Tan Hong Eang brings extensive practical experience in taxation, audit, and financial advisory, supporting businesses in navigating complex regulatory and commercial environments. He is a Fellow Member of the Chartered Association of Certified Accountants (FCCA), a member of the Malaysian Institute of Accountants (MIA), and an ASEAN Chartered Professional Accountant (ASEAN CPA). His professional credentials are complemented by deep hands-on experience advising businesses across various stages of growth and regulatory maturity.
Over the course of his professional practice, he has worked closely with both local and multinational organisations, providing strategic guidance in tax compliance, governance, and operational structuring. He has successfully assisted eligible companies in securing MSC status, ensuring alignment with incentive requirements while strengthening their financial reporting and compliance frameworks. He also played a key role in supporting a foreign banking institution in establishing its accounting function in Malaysia, demonstrating his capability in managing complex regulatory expectations within highly regulated industries.
A licensed Auditor and Licensed Tax Agent, David combines strong technical expertise with a pragmatic and commercially grounded advisory approach. He focuses on delivering clear, practical solutions that help clients manage tax risks, enhance compliance readiness, and make informed business decisions aligned with sustainable growth and sound governance principles
David Tan Hong Eang
Director of Tax
Dr.Kevin Ho
Chief ESG Strategist
Dr. Kevin Ho is a strategic ESG advisor and business builder with a multidisciplinary background spanning medical, corporate advisory, and sustainability-driven solutions. He is recognised for translating complex ESG concepts into practical, actionable strategies that help organisations strengthen sustainability practices while enhancing overall business performance.
He specialises in guiding companies through ESG fundamentals, supporting the development and implementation of effective ESG frameworks, compliance strategies, and sustainability initiatives. His work enables organisations to integrate ESG into business operations, ensuring regulatory compliance while delivering meaningful sustainability outcomes and high-quality reporting. He has successfully supported organisations at various stages of ESG maturity, helping them move from limited awareness to impactful execution.
In addition to ESG, Dr. Ho brings strong corporate finance and transaction experience, including involvement in M&As, IPOs, equity financing, debt restructuring, and SPACs. This allows him to align ESG initiatives with broader corporate strategies. He holds a medical degree and an MBA, and is a seasoned speaker known for delivering clear, practical insights on ESG and sustainability.
Jessica is a senior operations leader with over three decades of experience in the financial services sector. Her career has been defined by building disciplined operational infrastructures, strengthening credit governance frameworks, and leading large-scale, multi-branch operations within regulated environments. She has overseen nationwide credit control and recovery functions, encompassing receivables management, enforcement actions, asset repossession, foreclosure proceedings, and structured disposal strategies.
Her experience extends to managing extensive branch networks, implementing robust internal controls, and ensuring regulatory compliance, including reporting to Bank Negara Malaysia. She has also played a strategic role in merger integrations and operational restructuring initiatives, leading system migrations, streamlining collection frameworks, and retraining operational teams to align with enhanced governance standards. These experiences reflect her ability to manage complexity while maintaining operational discipline and control.
A key strength lies in operational transformation and capability development. She has led the implementation of end-to-end corporate operational systems from account origination and recovery management to enforcement tracking and legal coordination. Committed to strengthening governance culture, she conducts structured in-house training on AMLA, PDPA, credit legislation, the Moneylenders Act, and legal recovery procedures.
Jessica Lee
Head of Operation
Joanne Tan
Corporate Communications
&
PA to Principal
Joanne holds a Bachelor of Arts degree from Universiti Malaya. Packed with over 30 years of experience in the publishing industry, and having witnessed the analogue era evolve into digital media, Joanne is a powerhouse of skillsets that combine management skills with creative capabilities, delivering them effectively through contemporary communication platforms. Her suit of know-how expanded into the realm of wellness, where she has managed wellness centre businesses following her stint in publishing.
Independent, organised, diligent and meticulous in every task assigned, Joanne is currently charged with client coordination, business presentation decks, corporate communication tools and assists efficiently in most of TASB’s projects.
Neel Achary has 20+ years of experience in digital marketing and online media. He holds a Master’s Degree in Economics, Spanish A1 Certificate, and Post Graduate Diploma in Journalism & Mass Communication (PGDJMC). He served many leading organisations in the USA and accomplished multiple digital marketing & internet marketing projects besides mainstream media organisations.
At TASB, Neel looks after digital marketing initiatives and public relations activities. His expertise is generating leads, building marketing strategies, search engine optimization, online marketing, blog management and online media presentation.
Neel Achary
Marketing & Digital Strategies
Nurain Syazwina
Admin Executive
Nurain plays an important role in supporting the daily operations of Treasure Advisory by ensuring that administrative and coordination functions run efficiently. She holds a Bachelor’s Degree in Office System Management from Universiti Teknologi MARA (UiTM), which provides her with a strong foundation in office administration and organisational systems. With hands-on experience in finance and administrative functions, she manages a wide range of responsibilities including administrative tasks, documentation management, and internal coordination to ensure smooth workflow across departments.
Known for her strong organisational skills and attention to detail, Nurain adopts a proactive approach in handling office management responsibilities. She frequently manages multiple tasks simultaneously and plays a key coordination role between government bodies, customers, and internal team members. Through effective communication and efficient management of administrative processes, she contributes significantly to maintaining the efficiency and continuity of the company’s daily operations.
Louis has been in the financial services sector for 16 years. He had delved much in the areas of industry research, financial modelling structure, investment analysis and business lending. Louis possesses a strong understanding of lending criteria, practised by financial institutions. Amongst his capabilities include monitoring key performance indicators (KPIs) and metrics to assess the performance and effectiveness of business strategies and initiatives.
His main task includes transfer pricing industry research and comparability analysis for CTPD, developing financial modelling and cash flow analysis. In performing his responsibilities responsibly, Louis constantly ensures data accuracy, integrity, and consistency through data validation, quality checks, and adherence to data governance policies. He also seek to identify and resolve data quality issues or gaps that may impact analysis and decision-making.
Louis Lee
Research & Transfer Pricing Comparability Studies