BRIDGING BUSINESSES & TRANSFER PRICING SERVICES
Consultation with excellence and expertise
TASB was established with a mission to support businesses by leveraging our proficiency in transfer pricing We offer comprehensive, end-to-end solutions that aim to maximise the client’s business potential—within our areas of expertise. TASB boasts a diverse clientele, encompassing local companies, multinational corporations, a Hang Seng Exchange-listed company, and corporations with reported annual revenue exceeding RM1 billion.
Our range of services in transfer pricing compliance include Contemporaneous Transfer Pricing Documentation (CTPD), benchmarking analysis, inter-company agreements, documenting pricing policies and transfer pricing dispute management. We also understand the struggle of clients who choose to prepare their CTPD, as it requires a high degree of technical knowledge of the subject matter. We provide training, technical and consultancy services to assist clients to ensure that their CTPDs are aligned with regulatory compliance.
We offer comprehensive ESG solutions, covering from strategy and policy design to implementation, data management, and sustainability reporting. We help companies translate ESG requirements into measurable actions. Our tailored training empowers management and operational teams to integrate ESG into daily operations. With a hands-on, results-focused approach, we make ESG clear, actionable, and impactful.
We have affiliate tax professionals to provide tax advice to our clients.
Whilst Treasure Advisory is not a legal service provider, we work in association with
independent legal firms for TP audit defence and tax appeal issues.
Alycia Lee Mie Sin
LLB (Hons) London, MFP Aus Director, Principal Consultant
Alycia is a transfer pricing professional who specialises in preparing transfer pricing documentation (TPD), benchmarking analysis, pricing policies and inter-company agreements. She also provides advisory work with emphasis on aligning supporting documents with business operations to minimise inconsistent issues which may arise in a Transfer Pricing Tax Audit.
In addition to this, Alycia possesses extensive experience in due diligence of business operations and raising funds for enterprises. She excels in viability analysis, documentation, and persuasive presentations to secure funding from banks, government agencies, and investors. Alycia’s meticulous attention to legal compliance has consistently resolved complex business challenges.
Her expertise extends beyond Malaysia into countries like Thailand, Cambodia, and Indonesia. Notably, she has achieved significant tax savings for an MNC client in Cambodia, solidifying her reputation as a trusted advisor in transfer pricing and financial consultancy.
She provides public training on the subject of transfer pricing to accountants, auditors, tax professionals, CFOs, CEOs, directors and in-house training to companies of various industries.
She holds the Advanced Professional Certificate in Transfer Pricing from IBFD Amsterdam, Bachelor of Laws from University of London and Master Degree in Financial Planning from University of The Sunshine Coast Australia. Alycia is a certified & accredited trainer from HRD Corp Malaysia.
Dr. Kuan Chi Meng (Victor) is an ESG implementation expert and practitioner with strong technical knowledge, specialising in end-to end ESG implementation for organisations across various industries. With over 30 years of professional experience in multinational organisations, he has held leadership roles including General Manager, Country Manager, and Head of Sales. He also brings extensive expertise in ESG governance structures, policies, risk management, performance metrics, and internal controls.
As an IAC Masteries Practitioner Coach and CCSD Certified ESG Associate, Dr. Kuan focuses on embedding ESG into daily operations rather than treating it as a standalone compliance exercise. With nearly two decades of facilitation experience, he is dedicated to building leadership capacity and driving sustainable organisational growth.
He holds a Doctor of Business Administration from Universiti Utara Malaysia and an MBA from the University of East London, and is currently pursuing a Master of Laws in Business Law at the International Islamic University Malaysia. His research, published in international journals, focuses on managerial coaching and organisational performance, reflecting his commitment to evidence-based management practices.
Dr. Victor Kuan Chi Meng
Director of Environmental, Social, and Governance (ESG)
Neel Achary
Marketing & Digital Strategies
Neel Achary has 20+ years of experience in digital marketing and online media. He holds a Master’s Degree in Economics, Spanish A1 Certificate, and Post Graduate Diploma in Journalism & Mass Communication (PGDJMC). He served many leading organisations in the USA and accomplished multiple digital marketing & internet marketing projects besides mainstream media organisations.
At TASB, Neel looks after digital marketing initiatives and public relations activities. His expertise is generating leads, building marketing strategies, search engine optimization, online marketing, blog management and online media presentation.
Louis has been in the financial services sector for 14 years. He had delved much in the areas of industry research, financial modelling structure, investment analysis and business lending. Louis possesses a strong understanding of lending criteria, practised by financial institutions. Amongst his capabilities include monitoring key performance indicators (KPIs) and metrics to assess the performance and effectiveness of business strategies and initiatives.
His main task includes transfer pricing industry research and comparability analysis for CTPD, developing financial modelling and cash flow analysis. In performing his responsibilities responsibly, Louis constantly ensures data accuracy, integrity, and consistency through data validation, quality checks, and adherence to data governance policies. He also seek to identify and resolve data quality issues or gaps that may impact analysis and decision-making.
Louis Lee
Research & Transfer Pricing Comparability Studies
Joanne Tan
Corporate Communications & PA to Principal
Joanne holds a Bachelor of Arts degree from Universiti Malaya. Packed with over 30 years of experience in the publishing industry, and having witnessed the analogue era evolve into digital media, Joanne is a powerhouse of skillsets that combine management skills with creative capabilities, delivering them effectively through contemporary communication platforms. Her suit of know-how expanded into the realm of wellness, where she has managed wellness centre businesses following her stint in publishing.
Independent, organised, diligent and meticulous in every task assigned, Joanne is currently charged with client coordination, business presentation decks, corporate communication tools and assists efficiently in most of TASB’s projects.